Empowering People, Developing Leaders 855 (23) 966 967 / (15) 728 123/ (15) 729 123

Digital Marketing for Business

Social Media is one of the most effective communication and advertising channels. But cutting through the noise can be challenging, and often, marketers must use paid social marketing strategies to amplify their message in social platforms.  
 
Even though you might have created a really insightful piece of content, it can be hard to reach the right audience, especially in the beginning, where no one knows you or your brand. You can use social ads to boost your existing content, for example your Facebook posts or your blog.
 
Why Businesses are using Digital Marketing?
  • Build Reach: Users access Social Media content while looking at updates from friends, searching and Ads. Business can get their message delivered through all these channels.
  • Aggregate Users: Social Media is the cheapest platform to aggregate audience & nurtures them before they are sales-ready.
  • Build Relationships: Why go to golf course when you can catch your customers, vendors & partners on Social Media Channels every day.
  • Build Brand: Social Media gives an opportunity to create brand advocacy, which ultimately leads to approach most customers.

What are the requirements?

  • No previous experience required
  • Smartphone, Tablet, Laptop, Desktop
  • And…… Hunger to Lean 

What am I going to get from this course? 

  • Become a professional in the field of digital marketing
  • Launch your very first digital marketing campaign
  • Learn how to go viral with your social message
  • You will learn basic of Facebook Boost, Instagram, LinkedIn, Twitter, Pinterest
  • Get certified to prove your knowledge 

What you will cover? 

Facebook

  • About Facebook
  • What Facebook ads look like
  • What objectives can I meet with my Facebook ads?
  • What targeting options does Facebook offer?
  • What is the minimum budget to advertise on Facebook?
  • How to get started 6 Case Studies

Instagram

  • About Instagram
  • What ad types does Instagram offer?
  • What Instagram ads look like
  • What objectives can I meet with my Instagram ad?
  • What targeting options does Instagram offer?
  • What is the minimum budget to advertise on Instagram?
  • How to get started
  • Case Studies

Twitter

  • About Twitter
  • What ad types does Twitter offer?
  • Tweet engagement
  • Video views
  • Grow your followers
  • Website visits
  • Website conversions
  • App installs and re-engagements
  • Lead generation
  • What targeting options does Twitter offer?
  • What is the minimum budget to advertise on Twitter?
  • How to get started
  • Case Study

Pinterest

  • About Pinterest
  • What ad types does Pinterest offer?
  • Awareness campaigns
  • Engagement campaigns
  • Traffic campaigns
  • What targeting options does Pinterest offer?
  • What is the minimum budget to advertise on Pinterest?
  • How to get started
  • Case Studies

LinkedIn

  • About LinkedIn
  • What ad types does LinkedIn offer?
  • Sponsored Content
  • Text Ads
  • What targeting options does LinkedIn offer?
  • What is the minimum budget to advertise on LinkedIn?
  • How to get started
  • Case Studies

Location & Fee

  • Date: 29 -30 July 2017
  • Venue: Sunway Hotel, Phnom Penh
  • Fee: USD400 (VAT = 0% for training or education) 
  • Early Bird: USD350 ( Any registration before the course start 10days)
  • The Fee Includes: Lunch, Refreshment, Materials and Certificate of Participation

Our International Trainer Profile

Ms. Calm Chen

Advertising Sales Consultant at Artisense Creative Sdn Bhd

Inspiration: Inspire to improve other businesses, with the help of data, programming, technology, business consultation

Tagline: Digital Marketing using Google AdWords and Banner, Social Media like Facebook, and more.

 

 

Experience

  • January 2017 - Present

 Advertising Sales Consultant at Artisense Creative Sdn Bhd

 Provide rational strategies to increase client's possible earnings.

  • October 2015  -  December 2016 (1 year 2 months)

Online Media Strategist at LOCUS-T ONLINE

Introducing internet marketing strategy to help businesses boom, mainly with Alibaba and Google tools.

  • March 2015  -  September 2015 (6 months)

Research Executive Report writing, desk research, create excel templates, data-entry and data-cleaning.

Education

University Putra Malaysia Bachelor Economics Finance, Economics Finance, Economics Finance, 2010 - 2014 Activities and Societies: Treasury of Chess Club, Members of Publicity Group for an (CNY) event. SMK Bandar Baru Seri Petaling STPM (Pre-U, equivalent to GCE A-Level), Economics, Business, Management, 2008 - 2009 Activities and Societies: Committee member in Chess Club, Member of Taekwando and Computer Club SMK Taman Desa SPM (Equivalent to O-Level), Economics and Accounting, 2007. 

How to register

Enroll in the course  (page will open in new window)

General Note: 

  • All our courses can be facilitated as Customized In-House Training course.
  • Course duration is flexible and the contents can be modified to fit any number of days.
  • The course fee includes facilitation, training materials, 2coffee breaks, buffet lunch and a Certificate of  successful completion of Training.
  • FREE Consultation and Coaching provided during and after the course.

 

#22, St. 51┴154, Sangkat Phsar Thmei III, Khan Daun Penh, Phnom Penh.Tel: 023 966 967 / 015 728 123      089 65 98 96 / 071 33 999 38 / 096 555 99 88. Email: training@edi-cambodia.org

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