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Educational Marketing

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Educational Marketing

August 12-13, 2017

 

I. Course Description

Educational Marketing is typically designed for management to use as they pursue the marketing and sales objectives. It should be built on the results of your market research and the specific value proposition of your products or services.

II. Course structure

The certificate course in Educational Marketing spent approximately 16 hours, OR is offered a 2-day period. The course is based on a participatory, active learning approach, group discussions. An Action Guide for Marketing Strategies and Skills, by Mr. Pech Bolen. Participants will receive a Certificate of Participation upon successful completion of the course. The maximum number of participants is 20. 

III. How you will benefit 

Upon the completion of this two-day training, participants are expected to benefit:

IV. Who should attend?

Managers, supervisors and anyone who have been working related to marketing field or who has been in the role for a while but has not had formal training.

V. What you will cover

Module 1: Why marketing for schools?

Module 2: Marketing Concepts

Module 3: Marketing components

Module 4: 7 Ps of marketing mix

Module 5: Marketing research

Module 6: Product Orientation

Module 7: Parent and Community Engagement

Module 8: Student Retention

Module 9: Referral Marketing

Module 10: Customer Service

Module 11: Emotional Marketing

VI. Location & Fee

·                     Venue: EDI Training Hall, Phnom Penh

·                     Standard Fee: USD 150 (VAT = 0% for training or education) 

·                     Early Bird Fee: USD 120 (Before 12 August, 2017)

·                     The Fee Includes: Refreshment, Materials and Certificate of Participation 

VII. Our Trainer Profile

Mr. Pech Bolen

Chairman and CEO of the Westline Education Group

Mr. Pech Bolen has 20 years of experience in education, management, leadership and strategic business development. He is holding bachelor of education and journalism, Diploma in SME Promotion and Development, and MBA in Human Resource Management. Currently, he is the Chairman and CEO of the Westline Education Group, 2016 National President of Junior Chamber International (Cambodia), and Vice President of Young Entrepreneur Association of Cambodia.

VIII. How to register

Enroll in the course (page will open in new window)

General Note: 

  • Course duration is flexible and the contents can be modified to fit any number of days.
  • The course fee includes facilitation, training materials, 2 coffee breaks, buffet lunch and a Certificate of Participation.

 

#22, St. 51┴154, Sangkat Phsar Thmei III, Khan Daun Penh, Phnom Penh.

Tel: 070 675 737/ 077 527 529/ 071 339 993 4

Email: education@edi-cambodia.org

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