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Educational Marketing


Educational Marketing

​January 06-07, 2018


I. Course Description

Educational Marketing is typically designed for management to use as they pursue the marketing and sales objectives. It should be built on the results of your market research and the specific value proposition of your products or services.

II. Course structure

The certificate course in Educational Marketing spent approximately 16 hours, OR is offered a 2-day period. The course is based on a participatory, active learning approach, group discussions. An Action Guide for Marketing Strategies and Skills, by Mr. Pech Bolen. Participants will receive a Certificate of Participation upon successful completion of the course. The maximum number of participants is 20. 

III. How you will benefit 

Upon the completion of this two-day training, participants are expected to benefit:

IV. Who should attend?

Managers, supervisors and anyone who have been working related to marketing field or who has been in the role for a while but has not had formal training.

V. What you will cover

Module 1: Why marketing for schools?

Module 2: Marketing Concepts

Module 3: Marketing components

Module 4: 7 Ps of marketing mix

Module 5: Marketing research

Module 6: Product Orientation

Module 7: Parent and Community Engagement

Module 8: Student Retention

Module 9: Referral Marketing

Module 10: Customer Service

Module 11: Emotional Marketing

VI. Location & Fee

  • Venue: EDI Training Hall, Phnom Penh
  • Standard Fee: USD 160 (VAT = 0% for training or education) 
  • The Fee Includes: Coffee Break, Materials and Certificate of Participation 

VII. Our Trainer Profile

Mr. Pech Bolen

Chairman and CEO of the Westline Education Group

Mr. Pech Bolen has impressive experience in Business planning, business development, and human resource management. He started his management career at a very young age as a branch manager. From 1997 to 2008, Mr. Bolene managed more than 1,000 employees for one of the biggest educational institutes at that time. Now, Mr. Bolene is a very successful entrepreneur, investor, and Chief Executive Officer. He was awarded as an outstanding ASEAN-CHINA young entrepreneur 2011. Mr. Bolene currently is the chairman and CEO of Westline Education Group Co., Ltd., President of Junior Chamber International (JCI) Cambodia, Phnom Penh, Vice-President of Young Entrepreneurs Association of Cambodia (YEAC), Board Member of Cambodia Investor Club (CIC) and Member of Business Network International (BNI). Mr. Bolene has worked in the fields of management, organizational development, and human resource management for more than 15 years. His areas of expertise are in strategic management, supervisory skills, motivation, organizational development, leading with emotional intelligence and leadership. Mr. Bolene holds bachelor degree in Education, Master degree in Human Resource Management, and EMBA from the UK.

General Note: 

  • Course duration is flexible and the contents can be modified to fit any number of days.
  • The course fee includes facilitation, training materials, 2 coffee breaks, and a Certificate of Participation.



#22, St. 51┴154, Sangkat Phsar Thmei III, Khan Daun Penh, Phnom Penh.

Tel: 070 675 737/ 011 888 422

Email: education@edi-cambodia.org

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