Empowering People, Developing Leaders 023 966 967 / 015 728 123/ 011 888 711


Class Start from Jan 18, 2020 – Mar 01, 2020 (Weekend Class) 

Strategy plays an important part in any business’s success in today's fast-paced world. Galvanize your strategic thinking and make a break for professional success with an Executive Certificate in Entrepreneurship and SME Management Training. This program introduces you to the basic concepts and tools of strategic business management. We cover the overall framework within which managers make decisions. You discover different strategic tools to evaluate environmental threats and opportunities, including the industry competitive forces analysis. You learn how to identify company strengths and weaknesses and how to develop competencies. Finally, you study the strategic positioning of a company in its industry and the necessary factors responsible for strategy execution. At EDI Business Development Centre, we are leaders in the training of business management strategy.

 Course Structure


The Executive Certificate in Entrepreneurship & SME Management spent approximately 96 hours OR is offered a 6-weekends period excluded public event speak by our successful businessmen. The course is based on a participatory, practical, active learning approach, group discussions, role play with An Action Guide from the successful businessman in Cambodia. Participants will receive a Certificate of Participation upon successful completion of the course. The maximum number of participants is 15 persons only.

 How Do We Develop the Program? 


This Executive Program was developed by consulting with the successful local and international businessmen so that the knowledge’s and skills obtained from this special program can be effectively implemented in their business.


 Course Outcomes and Objectives


The objective of this program is to enable participants to practice business analysis, setting strategy, and implementing strategy and experience the importance of alignment, consistency, and teamwork at the top of an organization.  The program revolves around a business case of reviving a mature business with mature products. Participants develop a five-year business plan based on a product strategy, a sales strategy, and a manufacturing strategy selection, training and development, talent management, compensation and payroll management, performance appraisal management, as well as HR policy and procedure writing;

  • Learn strategic and managerial skills necessary for leadership in an entrepreneurial business world
  • Understand financial management and its relationship to monitoring and evaluating your business
  • Gain a deeper understanding of the competitive forces that influence corporate success
  • Develop and practice a balanced scorecard approach to strategic management.
  • Understand effective marketing strategies to exceed customer expectations
  • Carry out sessions on using the tools back in the real business.
  • Receive one on one coaching on business strategy issues.
  • Learn key strategic development tools and models.
  • Develop a personal strategy action plan


What you will cover? 

 Module 1:

 Business Plan Creation

          មូលដ្ឋានគ្រឹះ ក្នុងការបង្កើតអាជីវកម្ម

  • ស្វែងយល់អំពីការសរសេរផែនការអាជីវកម្ម What you need to know more than just a practical definition of Business Plan
  • កំណត់សមាសភាគស្នូលនៃផែនការអាជី កម្ម  the key content, including frameworks and analyzing tools to develop a business plan
  • អនុវត្តការសរសេរផែនការអាជីវកម្ម Case study and teamwork activities: practical-based share learning
  • លើសពីការបង្កើតផែនការអាជីវកម្ម តើមានអ្វីផ្សេងទៀត what is more than just a static document—what is the best out of a
    business plan?

 Module 2:

 Entrepreneurship and Innovation

          ភាពជាសហគ្រិន និង ការច្នៃប្រឌិត

  • កំណត់, ពន្យល់និងបង្ហាញ ទ្រឹស្តីនៃការច្នៃប្រឌិតអាជីវកម្មនិងភាពជាសហគ្រិន, ការវិវត្តន៍នៃឧស្សាហកម្មនិងតួនាទីរបស់សហគ្រិន
  • អភិវឌ្ឍផែនការអាជីវកម្មដែលមានរចនាសម្ព័ន្ធច្បាស់លាស់និងល្អសម្រាប់ការវិនិយោគថ្មី
  • បង្ហាញផែនការអាជីវកម្មបញ្ចុះបញ្ចូលដល់វិនិយោគិនដែលមានសក្តានុពល




 Module 3:

 Financial Management for SMEs


  • ការយល់ដឹងអំពីមូលដ្ឋានគ្រឹះនៃហិរញ្ញវត្ថុ
  • ការអាននិងការបកប្រែរបាយការណ៍ហិរញ្ញវត្ថុ
  • រៀបចំផែនការហិរញ្ញវត្ថុ: ថវិកា
  • សេចក្តីសម្រេចហិរញ្ញវត្ថុនិងការវាយតម្លៃអាជីវកម្មហិរញ្ញវត្ថុ

 Module 4:

 Human Resources Management Strategies


  • វិសាលភាពនៃការគ្រប់គ្រងធនធានមនុស្ស
  • ដំណើរការនៃការគ្រប់គ្រងធនធានមនុស្ស
  • ផែនការធនធានមនុស្ស
  • យុទ្ធសាស្រ្តជ្រើសរើសបុគ្គលិក
  • គ្រប់គ្រង KPI បុគ្គលិក
  • យុទ្ធសាស្ត្រអត្ថប្រយោជន៍ និង សំណងបុគ្គលិក
  • យុទ្ធសាស្រ្តរក្សាទុក
  • យុទ្ធសាស្រ្តទំនាក់ទំនងរវាងបុគ្គលិក

 Module 5:

 Effective Business Governance for SMEs   

          រចនាសម្ព័ន្ធ និងអភិបាលកិច្ចអាជីវកម្ម

  • រចនាសម្ព័ន្ធ នៃ ភាគទុនិក ក្រុមប្រឹក្សាភិបាល និងអគ្គនាយក របស់ក្រុមហ៊ុនស្តង់ដា
  • តួនាទី នៃ ភាគទុនិក ក្រុមប្រឹក្សាភិបាល និងអគ្គនាយក ក្នុងអភិបាលកិច្ចអាជីវកម្ម
  • រចនាសម្ព័ន្ធការងារ នៅក្នុងប្រតិបត្តិការអាជីវកម្ម ដើម្បីអាជីវកម្មដំណើរការជាប្រព័ន្ធ
  • របៀបរកស៊ីចូលហ៊ុនគ្នា នៃក្រុមហ៊ុនស្តង់ដា

 Module 6:

 Sales & Marketing Strategies

         យុទ្ធសាស្រ្តនៃការលក់ និង ម៉ាឃីតធីង

  • គោលបំណងអាជីវកម្ម: កំណត់ទិសដៅអាជីវកម្មនិងទិសដៅដែលយុទ្ធសាស្រ្តលក់និងទីផ្សារកំពុងគាំទ្រ
  • កំណត់ទីផ្សារ ជាមួយគោលដៅនៃការលក់
  • ទីផ្សារ គោលដៅ: ឥរិយាបថទិញ តម្រូវការនិងតម្លៃ
  • តម្លៃម៉ាកសំខាន់ៗនិងលទ្ធផលដែលចង់បានដោយអតិថិជន

 Who should attend? 


This Executive Certificate Program in Business is valuable if you want a strong foundation in strategy. It develops your practical skills and provides the latest theory in business and strategy. It is ideal if you are taking on a new management role and want to become an effective business leader. Business owners or employers from any industry who are interested in developing the skills needed to analyze and create strategy are encouraged.

 Our Trainers 


All trainers and speakers in this program are successful professionals in their respective career. They are either current or former head of HR in an established organization and Entrepreneurs.


Mr. Phann Sopheara

Chief Human Resource Officer of WEG Co., Ltd

He has 10-years experience of training in a management position, where he has to responsible for various functions that meet the selection criteria including consulting, coaching, recruitment, training, staff compensation, and benefit, and labor office relation at Sofitel, Raffles & Naga World. Sopheara has also worked to create the Training Policy and Procedure (P&P) and revise the internal rules for the Group Human Resources Department. He has also worked to put together annual training plans and various programs to address staff members’ concerns as far as possible. In addition to this, he has communicated the new performance management system to staff at executive and supervisor level. Sopheara has also worked to ensure that HR practices in the various departments are in compliance with Corporate HR guidelines and Cambodian Labor Law. He has managed and coordinated the training courses and workshops for all staff. On top of that, he did engage external trainers or merely obtain their professionals’ opinions and tips so that he could keep up with developments in training styles, techniques, and resources to ensure appropriate and effective delivery.

Mr. Chhuon Serey Vichet
Managing Director of M Architect & Construction Co., Ltd
Director, Public Affaires and Communication of Vital
Mr. Chhuon Serey Vichet is a very successful professional in more than 16 years’ experience in Management with so many international and local companies such as Toyota, Unilever, Coca-Cola, and ‘viral’ premium water - Each of them is the leader in their business industries and today is serving for Big Cola, IZZi milk, C2 green tea, and Red Dragon energy drink.
Mr. Vichet is a performance and Values-based driver. He played a very vital role In his tenure at top management in Sales, Marketing and Human Resources; and everywhere he had been, we can see his record tracked remarkably. Followings are his achievement in the last 5 years:
- Bring Big Cola to #2 in Cambodia
- Drive ‘Vital’ premium water as #1 in Sales Volume in Nov 2010 by spending time only 1 year in the
- Grew Glass Bottle business of Caca-Cola to more than 20% in 2008
- Capacity and capability built toward succession Planning Strategy for Sales & Human Resources
  department Led ‘HR Best Practice’ in the Group Human Resources 2007 of Coca-Cola Sabco in
  top 3
- Successfully migrated HR management system from ERP to SAP 2007


Mr. Nut Sam Art, FCCA, CIMA, CGMA

Partner, PCG & Partners Co., Ltd., with over 12 years’ experience in Finance & Accounting in both corporate and development sector.



Mr. Pech Bolen

Founder & Chairman & CEO of WEG Co., Ltd

He has 20 years of experience in education, management, leadership, and strategic business development. He is holding a bachelor of education and journalism, Diploma in SME Promotion and Development, and an MBA in Human Resource Management. Currently, he is the Chairman and CEO of the Westline Education Group, 2016 National President of Junior Chamber International (Cambodia), and Vice President of Young Entrepreneur Association of Cambodia.

Mr. Sum Sokhamphou 
Co-founder & CEO of Thurawadh Co., Ltd.
Mr. Sokhamphou supported one leading local education institution with investment capital more than USD 8 million, to restructure shareholding and governance structure in order to acquire, for the first time ever in Cambodian education history, 
In addition, his major client portfolios range from Foreign Embassies including the US and Australian Embassy to major Banks in USA and Asia, MFIs, the first Sino-hydropower project in Cambodia and a world leading Japanese Telecom Company.
Mr. Sokhamphou holds a Master’s Degree in Business Law and Corporate Advice from University Jean Moulin Lyon 3, France.
Investment Strategy Design, Project Finance, Merge & Acquisition, Corporate Restructuring, Institutional & Financial Engineering, Company Liquidation, Complex Commercial Negotiation & Ad Hoc Mediation.


Mr. Chhit Chakrayuth 

Managing Director at Propey Microfinance Plc


  • Master 2 of Money, Finance and governance, University Lumière Lyon 2, France
  • Master 1 of Quantitative Economics and Strategic Decision Making, University Lumière Lyon 2, France
  • Bachelor of Economics and Management, French degree
  •  Certificate of French Study (Diplôme d’Etudes en Langue Française, B2)
  •  Advanced English Program at RULE, Cambodia


  • Present: Managing Director at Propey Microfinance Plc.
  •  Business Analyst Freelance & Assistant to Deputy Governor of Phnom Penh Capital
  •  Investment Officer, then Head Of Business Analysis at Cambodia Investor Club (CiC),
  • 11 Fund raising / Business Plan Projects: Amru Rice Group, Ggear Company, LSI school, MiS School,Green Motor,LuonGroup,Remic, Nileda, Dream Fashion, Cambodian Farmer Rice, CiC
  • Senior Analyst at Emerging Markets Consulting Firm (EMC)
  • Researcher at University Centre for Research in Economics and Management at RULE
  • President of Cambodian Student Association in France, Lyon France

Mr. Chhit Chakrayuth, Managing Director of Propey Microfinance Plc, he has helped the company to setup everything from business registration to team building so as to be fully operational. He is currently leading the plan development as well as implementation. Prior to that, he has worked for more than 6 years in several companies whose business activities are involved in investment business strategy development as well as business plan development. The last one was Cambodian Investor Club in which he was also involved in developing and implementing the 5-year plan.

Related to investment and business consulting projects, he worked for many industries – finance, education, consumer electronics, agriculture, fashion, tourism and so on. His main roles include conducting market research, due diligence, business plan development, financial modeling and business valuation.

A Cambodian national, Chakrayuth received his master’s degree in quantitative economics and finance at university Lumiere Lyon 2 in France.

 Program Detail 


Date & time:  Full Time Class -- Saturday & Sunday

                      Morning,                Time: 8:00 am-11:30 am 

                      Afternoon,             Time: 1:00 pm-5:00 pm

Venue:           EDI Training Center

Language:     Khmer

Fee:               USD 795 ( VAT = 0%) ; Early Bird:    USD 695 

Availability:  15 seats ONLY

The Fee includes Training Materials, Refreshment, and Certificate of Completion.

Register Here

General Note: 

  • All our courses can be facilitated as Customized In-House Training course.
  • Course duration is flexible and the contents can be modified to fit any number of days.
  • The course fee includes facilitation, training materials, 2coffee breaks, and a Certificate of successful completion of Training.
  • FREE Consultation and Coaching provided during and after the course.

Other Available Training Courses

Contact:       023 966 967 (Office)
                     015 728 123 /069 728 123 (Smart)
                     092 888 533/ 011 888 522 (Cellcard)
Address:     #9A, St. 370, Sangkat Boeng Kengkang I, Khan Chomkarmorn, Phnom Penh
Facebook:  @edicambodia 
Email:         training@edi-cambodia.org

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