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Educational Sales and Marketing

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Educational Sales and Marketing

10-11 November, 2018

I. Course Description

This subject is typically designed for management to use as they pursue the marketing and sales objectives. It should be built on the results of your market research and the specific value proposition of your products or services.

II. Course Structure

The certificate course in Educational Sales and Marketing spent approximately 16 hours, OR is offered a 2-day period. The course is based on a participatory, active learning approach, group discussions. An Action Guide for Marketing Strategies and Sale Skills, by Mr. Vong Bunvisal. Participants will receive a Certificate of Participation upon successful completion of the course. The maximum number of participants is 20. 

III. How you will benefit 

Upon the completion of this two-day training, participants are expected to benefit:

·         Understand the importance of sales and marketing

·         Be able to prepare strategic planning

·         Understand in planning and implementing market research

·         Understand in using marketing mix strategies

·         Be able to prepare sales plan

·         Understand effective selling process

·         Understand Steps to building great sales relationship

·         Increase selling efficiency

IV. Who should attend?

Managers, supervisors and anyone who has been working related to sales and marketing field or who has been in the role for a while but has not had formal training.

V. What you will cover

Day 1: Marketing

Module 1: Introduction to Marketing

Module 2: Strategic Marketing Planning

Module 3: Marketing Research and Analysis

Module 4: The Marketing Environment

Module 5: Understand Customer Decision Making

Module 6: Business Buying Behavior

Module 7: Business Market Segmentation

Module 8: Marketing Mix Strategy (7 P’s)

Day 2: Sales

Module 1: Introduction to Sales

Module 2: Effective Sales Planning

Module 3: Understand Personal Selling

Module 4: Effective Selling Process

Module 5: Sales Negotiation

Module 6: Great Sales Relationship

Module 7: Increase Sales Efficiency

VI. Location & Fee

·         Venue: EDI Training Hall, Phnom Penh

·         Standard Fee: USD 160 (VAT = 0% for training or education) 

·         The Fee Includes: Coffee Break, Materials and Certificate of Participation 

 

VII. Our Trainer Profile

Mr. Vong Bunvisal

Business Development Director of the Westline Education Group

Mr. Vong Bunvisal had experience in education industry for 15 years. He began his career as school management in 2003 and he promoted to be sales and marketing manager from 2006-2010 to lead sales and marketing activities for more than 60 branches which is belong to one of the biggest private educational institute.

From 2011 to present, Mr. Visal is a business development director of Westline Education Group Co., Ltd who responsible for sales and marketing, business development, local and international cooperation and educational partnership, promote education programs to local and international organizations. Mr. Visal has strong sales and marketing background and is experienced in assisting corporation with strategic sales and marketing planning, customer service development and business analysis.

General Note: 

  • Course duration is flexible and the contents can be modified to fit any number of days.
  • The course fee includes facilitation, training materials, 2 coffee breaks, and a Certificate of Participation. 

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#22, St. 51┴154, Sangkat Phsar Thmei III, Khan Daun Penh, Phnom Penh.

Tel: 070 675 737/ 011 888 422

Email: education@edi-cambodia.org

 

 

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