Educational Sales and Marketing
10-11 November, 2018
I. Course Description
This subject is typically designed for management to use as they pursue the marketing and sales objectives. It should be built on the results of your market research and the specific value proposition of your products or services.
II. Course Structure
The certificate course in Educational Sales and Marketing spent approximately 16 hours, OR is offered a 2-day period. The course is based on a participatory, active learning approach, group discussions. An Action Guide for Marketing Strategies and Sale Skills, by Mr. Vong Bunvisal. Participants will receive a Certificate of Participation upon successful completion of the course. The maximum number of participants is 20.
III. How you will benefit
Upon the completion of this two-day training, participants are expected to benefit:
· Understand the importance of sales and marketing
· Be able to prepare strategic planning
· Understand in planning and implementing market research
· Understand in using marketing mix strategies
· Be able to prepare sales plan
· Understand effective selling process
· Understand Steps to building great sales relationship
· Increase selling efficiency
IV. Who should attend?
Managers, supervisors and anyone who has been working related to sales and marketing field or who has been in the role for a while but has not had formal training.
V. What you will cover
Day 1: Marketing
Module 1: Introduction to Marketing
Module 2: Strategic Marketing Planning
Module 3: Marketing Research and Analysis
Module 4: The Marketing Environment
Module 5: Understand Customer Decision Making
Module 6: Business Buying Behavior
Module 7: Business Market Segmentation
Module 8: Marketing Mix Strategy (7 P’s)
Day 2: Sales
Module 1: Introduction to Sales
Module 2: Effective Sales Planning
Module 3: Understand Personal Selling
Module 4: Effective Selling Process
Module 5: Sales Negotiation
Module 6: Great Sales Relationship
Module 7: Increase Sales Efficiency
VI. Location & Fee
· Venue: EDI Training Hall, Phnom Penh
· Standard Fee: USD 160 (VAT = 0% for training or education)
· The Fee Includes: Coffee Break, Materials and Certificate of Participation
VII. Our Trainer Profile
Mr. Vong Bunvisal
Business Development Director of the Westline Education Group
Mr. Vong Bunvisal had experience in education industry for 15 years. He began his career as school management in 2003 and he promoted to be sales and marketing manager from 2006-2010 to lead sales and marketing activities for more than 60 branches which is belong to one of the biggest private educational institute.
From 2011 to present, Mr. Visal is a business development director of Westline Education Group Co., Ltd who responsible for sales and marketing, business development, local and international cooperation and educational partnership, promote education programs to local and international organizations. Mr. Visal has strong sales and marketing background and is experienced in assisting corporation with strategic sales and marketing planning, customer service development and business analysis.
Course duration is flexible and the contents can be modified to fit any number of days.
The course fee includes facilitation, training materials, 2 coffee breaks, and a Certificate of Participation.
#22, St. 51┴154, Sangkat Phsar Thmei III, Khan Daun Penh, Phnom Penh.
Tel: 070 675 737/ 011 888 422