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Executive Education Program

Executive Certificate in School Management Promotion. 11

Weekend Class: Start from 27 October, 2018


Executive Certificate in School Management is aimed at empowering school leaders to lead and manage schools effectively in a time of great change, challenge and opportunity. It is targeted at serving School Management Team members who aspire to Principalship. The program seeks to provide structured learning opportunities that promote quality education in schools through the development of a corps of education leaders who apply critical understanding, values, knowledge and skills to school leadership and management within the vision of transformation. It seeks to empower/enable these educators to develop the skills, knowledge, and values needed to lead and manage schools effectively and to contribute to improving the delivery of education across the school system.

Upon the completion of this program, participants are expected to:

  • Understand the role and duties of school leaders
  • Effectively manage teaching and learning
  • Better understand school finance management and performance
  • Effectively manage educational business development in order to increase enrollment
  • Effectively manage school operations
  • Able to develop effective curriculum and extra-curricular program
  • Learn techniques and tools for solving problems and making decisions
  • Develop the critical thinking skills.


ECSM1101- Principalship

 Trainer: Mr. Kong Samneang, Chief Operation Officer of WEG

·         Organization and Administration

·         Planning

·         Teaching

·         Maintenance of Relations

·         Supervision

·         Guidance

·         Problems relating to administrative and financial aspects

·         Problem relating to teachers

·         Problem relating to students

·         Miscellaneous problems

·         Importance of school principal

·         Qualities of school principal

·         Duties of school principal

·         Problems of school principal

·         Academic supervision

·         Orientation and approach of academic supervision

·         Managing disciplines

ECSM1102- School Administration Management

Trainer: Mr. TE Lay, Chief of Education and HR Officer of WEG

·         Basics School Administration

·         The Head Master and the Teacher

·         Student Discipline and Safety

·         Co-Curricular Activities

·         School Social Work

·         School Community Partnership

·         School Records

·         School Development Plan

·         Annual School Plan & Budget Plan

·         Safe Keeping  of School Asset and other Valuables

·         Personnel Management

·         Security and Safety Management

ECSM1103- Educational Leadership

Trainer: Mr. Pech Bolene, Chief Executive Officer of WEG

·         Understanding the roles and functions of Managers

·         Goal Setting and Action Planning

·         Getting the work done

·         Effective Communication Skills

·         Leadership Skills for Managers

·         People Management Skills

·         Techniques for motivating employees

ECSM1104- Educational Sales and Marketing
Trainer: Mr. Vong Bunvisal, Business Development Officer of WEG
+ Marketing

·         Introduction to Marketing

·         Strategic Marketing Planning

·         Marketing Research and Analysis

·         The Marketing Environment

·         Understand Customer Decision Making

·         Business Buying Behavior

·         Business Market Segmentation

·         Marketing Mix Strategy (7 P’s)

+ Sales

·         Introduction to Sales

·         Effective Sales Planning

·         Understand Personal Selling

·         Effective Selling Process

·         Sales Negotiation

·         Great Sales Relationship

·         Increase Sales Efficiency

ECSM1105- School Financial Management

Trainer: Mr. Noeu Seiha, Chief Finance Officer of WEG

·         Understanding Financial basics

·         Reading and Interpretation of financial statements

·         Income statement

·         Balance sheet

·         Cash flow statement

·         Financial Planning: The Budget

·         Financial Decision and business evaluation

ECSM1106- Problem Solving & Decision Making Skills

Trainer: Mr. Buoy Borin, Operation Director of WEG

·         Understand what is the nature of a problem

·         Solving problem through scientific thinking

·         Identify the problem

·         Analyzing the problem

·         Analyze problems through Fishbone Diagram

·         Keys to find root cause

·         Generating the solution/alternative

·         Using creative thinking generate new ideas

·         How to get more inputs?

·         Determine the solution (Decision Making)

·         Implementing the decision

·         Review the result

·         Find out the effectiveness of actions

·         What is the curve of forgetting?

ECSM1107- Foundations of Curriculum Development 

Trainer: Mr. Soeung Sopha, Education Advisor of NIE

·         Importance of Curriculum Development

·         Ongoing Curriculum Development

·         Definitions of curriculum

·         Current School Effectiveness Data

·         Changing Demographics

·         Stakeholders

·         Time Factors

·         Needs Assessment

·         Goal Setting

·         Objectives

·         Selecting and Organizing contents and learning experience

·         Implementing a new/revised curriculum

·         Evaluation and Recycling

·         The nature and meaning of Curriculum Development

·         The Challenge of Curriculum development

·         Overall Structure of Curriculum Development Cycle


Mr. Pech Bolene has impressive experience in Business planning, business development, and human resource management. He started his management career at a very young age as a branch manager. From 1997 to 2008, Mr. Bolene managed more than 1,000 employees for one of the biggest educational institutes at that time. Now, Mr. Bolene is a very successful entrepreneur, investor, and Chief Executive Officer. He was awarded as an outstanding ASEAN-CHINA young entrepreneur 2011. Mr. Bolene currently is the chairman and CEO of Westline Education Group Co., Ltd., President of Junior Chamber International (JCI) Cambodia, Phnom Penh, Vice-President of Young Entrepreneurs Association of Cambodia (YEAC), Board Member of Cambodia Investor Club (CIC) and Member of Business Network International (BNI). Mr. Bolene has worked in the fields of management, organizational development, and human resource management for more than 15 years. His areas of expertise are in strategic management, supervisory skills, motivation, organizational development, leading with emotional intelligence and leadership. Mr. Bolene holds bachelor degree in Education, Master degree in Human Resource Management, and EMBA from the UK.

Mr. Buoy Borin has had 15-year experience in education field and including teaching, training, management and leadership for both government and private sectors. For the last 10 years, he has fulfilled his career life in education management starting from the controlling of the operation of one school, as a school director, to the controlling the operation of 16 schools, as a head of regional operation. Borin is considered as the youngest leader who can inspire a lot of people from various ages and positions. His colleagues both young and elder named as a charming leader that could lead team in any circumstances with his soft-skills and smiles. Or another word “Soft but Firm”. Mr. Borin was the former School Principal of the Westline School, Daun Penh branch. Currently, he is the Operation Director at Westline Education Group. Mr. Buoy Borin has earned a Master’s Degree of Human Resource Management and Bachelor Degree from Pannasastra University of Cambodia.

Mr. Te Lay has a Master of Education specializing in Administration and Management. He is currently a Vice President and Chief Education and HR officer at Westline Education Group Co., Ltd. Previously, he worked as Administration and HR Director of Westline Education Group. He has a wealth of experience in HR Management, educational management program, development and training management. He has developed series of policies and procedures associated with Admin and HR Management, some of those are: employee recruitment and selection policies and procedures, Training and Development Manual, Performance Management policy and manual as well as company handbook.

Mr. Kong Samneang is an MBA holder specializing in management. In addition, he has earned some major degrees associated with education and professional development. Currently, he is Chief Operation Officer at Westline Education Group Co., Ltd.

Previously, he was an Academic Director of Westline Education Group, which runs the Westline School, the Northline School and Educational Development Institute. Prior to his present post, Mr. Samneang was the school principal of the Westline School and other schools for years. For more than 15 years of his management experience, Mr. Samneang has gained his expertise in the area of school management and operations, teaching and learning management, curriculum development, education development as well as staff professional development.

Mr. Soeung Sopha is a three-master’s degree-holder in education. He earned his master’s degree of Education in English from Phnom Penh International University, and of Arts in TESOL from Institute of Foreign Language at Royal University of Phnom Penh. Mr. Soeung also earned another degree of Arts in Assessment and Evaluation from Hiroshima University. Plus, he earned diploma and certificate of TEFL from Georgia State University, of Material Design and Evaluation from University of Hawaii at Manoa, and of Curriculum Design from Brunei Darussalam University.  What’s more, Mr. Soeung has been working in teaching profession for more than 20 years since 1995 ranging from Elementary to university level. Besides teaching, he has had exclusive experiences in curriculum design and development, and assessment and evaluation. Currently, he is serving as a freelance educator and trainer.

Mr. Noeu Seiha is an economist, specialized in finance, modeling, research and project management. He has his bachelor degree in Economics and Management, and his master of Econometrics and Economics specializing in Informative Engineering to the Decision and to the economic Assessment, from University of LUMIERE LYON II, France.  Mr. Seiha has in-depth experience in finance especially cash flow management and financing, economics analysis, research, and project management. Currently he sits as a board member and works as Chief Financial Officer of Westline Education Group. In this position, he produces, implements, and monitors the 10-Years Business Financial Plan and Annual Financial Plan of the Westline Education Group. He was a research manager and deputy of executive committee of Economic Institute of Cambodia, where he served as a well-known Cambodian economist and the main author of bi-annual publication “Cambodia Economic Watch”. In this position, he monitored economic modeling and forecasting, and managed research project planning, staff, and budgeting. Since 2006, Mr. Seiha has done research and produced publications of many projects.

Mr. Vong Bunvisal had experience in education industry for 15 years. He began his career as school management in 2003 and he promoted to be sales and marketing manager from 2006-2010 to lead sales and marketing activities for more than 60 branches which is belong to one of the biggest private educational institute. From 2011 to present, Mr. Visal is a business development director of Westline Education Group Co., Ltd who responsible for sales and marketing, business development, local and international cooperation and educational partnership, promote education programs to local and international organizations. Mr. Visal has strong sales and marketing background and is experienced in assisting corporation with strategic sales and marketing planning, customer service development and business analysis.


  • School principals/directors
  • School branch managers
  • School vice principals
  • School Coordinators
  • Program managers/Coordinators
  • Academic managers/coordinators
  • School Administrator


This Executive Certificate Program in School Management is designed for empowering current school leaders and equipping professionals who want to become a school leader in the near future with knowledge, methods, and skills necessary to meet the challenges of today's school environments.


Date:               Weekend Class, Time: 8:00 am - 5:00 pm

Venue:             EDI Training Center

Duration:         7 Weeks (Start Date: October 27, 2018)

Language:       Khmer and English

Fee:                  US$ 660 (Exclude any Taxes)

Early Bird:       US$ 600 (Register before October 22, 2018)
Availability:      20 Seats Only
The Fee includes: Materials, Refreshment, and Certificate of Achievement.  

NOTE: Trainees are allowed to make up one or two modules in the following promotion in case of urgent account. Trainees only have to inform EDI team in advance.

You also select to study one or two modules based on your preference. The course certificate will be issued accordingly. Each module is 160$.

Adress: #22, St. 51┴154, Sangkat Phsar Thmei III, Khan Daun Penh, Phnom Penh.
Tel: 070 67 57 37 / 016 63 65 19 / 011 888 344
Email: sreypao.ieng@edi-cambodia.org / education@edi-cambodia.org

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