Empowering People, Developing Leaders 855 (23) 966 967 / (15) 728 123/ (15) 729 123


Oct 21-22, 2017


What’s the difference between the confident entrepreneurs who lead growing businesses and owners who can’t get out of survival mode?  It all comes down to this:  All successful businesses have a clear marketing strategy that makes everything they do more effective.

Course structure

The certificate course in Effective Business Marketing Strategy spent approximately 16 hours, OR is offered a 2-day period. The course is based on a practical, participatory, active learning approach, group discussions. An Action Guide by Mr. Chhauy Pisal, Head of Marketing at Imperial Tobacco Group which has the head office in UK. Participants will receive a Certificate of Participation upon successful completion of the course. The maximum number of participants is 20.

Some Straight-Forward Questions

  • What is a marketing strategy today?
  • When do you change your marketing strategy?
  • Why might it be more important to be fast than right?
  • How do you manage the process of changing your marketing strategy?

How you will benefit 

Upon the completion of this two-day training, participants are expected to benefit:

  • Define the nature and concept of marketing in a competitive environment.
  • Understand the process of planning for marketing activities.
  • Apply the techniques used in assessing market opportunities.
  • Gather information necessary for implementing successful marketing strategies.
  • Understand the implications of the 4Ps in marketing converting into 4Cs (Customer
  • Solutions, Customer Cost, Convenience and Communication)

Who should attend

Marketing professionals, corporate executives, marketing managers, advertising managers, product managers, sales personnel, and others who are involved in marketing activities at all levels of the organization

What you will cover

1. Understanding Marketing Management  2.The Process of Strategic Marketing Planning 
  • The Scope of Marketing
  • Defining Marketing
  • Core Marketing Concepts
  • The Marketing Mission
  • Objectives and Goals
  • Qualitative Marketing Research
  • Quantities marketing research.
  • Strategic Alternatives  
3. Marketing Segmentation  4. Total Product Concepts  
  • The Importance of Market Segmentation
  • The Benefits of Market Segmentation
  • Steps in Market Segmentation
  • Market Targeting and Product Positioning
  • The Product Life Cycle (PLC) Concept
  • Introduction Stage
  • Growth Stage
  • Maturity Stage
  • Decline Stage
5. Promotion Mix Strategies   6. Organizing and Managing the Distribution Channel   
  • Personal Selling
  • Advertising
  • Sales Promotion
  • Public Relations
  • Linking the Promotion Mix to PLC Strategies
  • Kinds of Distribution Channels
  • Choosing the Best Channel
  • The Role of the Marketing Distribution Channels

Location & Fee

  • Venue: Sunway Hotel, Phnom Penh
  • Fee: USD230 (VAT = 0% for training or education) 
  • Early Bird: USD190 ( Any registration before the course start 10days)
  • The Fee Includes: Lunch, Refreshment, Materials and Certificate of Participation 

Our Trainer Profile


Mr. Chhauy Pisal

Head of Marketing at Imperial Tobacco Group which has the head office in UK

 Mr. Pisal has solid working experience 14 years in Education Industry, Tobacco  Industry, Nutrition  Industry, Telecommunication Industry, and Paid TV Service Industry.  He has been working for well-  known big multi-national companies such as British  American Tobacco (BAT) where he has gone  through the international management  training program.

 At BAT, he has handled both Sales and Marketing roles starting from Area Sales  Executive, Area  Sales Manager, and Brand Marketing Manager. On top of that he also  used to work for another Big  International Distribution Company called DKSH in the position of senior Brand Manager, then was  promoted to National Sales and Marketing Manager.

Beside of Fast Moving Consumer Goods working experience, Mr. Pisal also has solid experience in Trade Marketing and Development Role at Hello Axiata Group which is one of Big Telecommunication in Malaysia named Axiata. Moreover, he also was a part of the new business development team member of One TV in Marketing Strategy Development which as a significant result by reaching the optimum point of brand awareness less than a year across the country.

Currently, Pisal is the Head of Marketing at Imperial Tobacco Group which has the head office in UK. He has well rounded understanding about Distribution Model, HoReCa and Modern Trade Route to Market, Consumer Research and Insight, as well as Brand Marketing which has been proved in his career record as the international qualified employee representing Cambodia. He was assigned to handle the Global Project of Imperial Tobacco Group called “Sales Growth Driver". 

In addition, he is also the champion of Portfolio Strategy Development as well as Business Plan of Imperial Tobacco Cambodia.

How to register  Enroll in the course

Other Available Training Courses

EEducational Development Institute (EDI)

#22, St. 51┴154, PhsarThmei III, Daun Penh, PP.
Contact: 023 966 967 (Office) 015 728 123 (Smart) / 092 888 411/ 092 888 533/ 011 888 522 (Cellcard)

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