Strategic Marketing Planning

Strategic Marketing is fundamental to the success of every business.  The ability to understand and anticipate the wants and needs of your customers and then supply them with products and services at a profit is a crucial skill for every manager and leader.  It is not the sole responsibility of the Marketing department.

  • What is Marketing
  • How Marketing Plays Role in Business
  • Consumer Marketing Funnel
  • Different types of BTL Ads
  • Techniques to optimize the investment on BTL
  • Case Studies
  • Different types of ATL Ads
  • Techniques to optimize the investment on BTL
  • Case Studies
  • Brand Marketing Planning 
  • Trade Marketing Planning
  • Marketing Cycle Plan
  • Different Types of Marketing Research
  • The interpretation of Marketing Research
  • Case studies
  • Marketing Proposal Development
  • Project Controlling
  • Case Studies 

Chhuon Sereyvichet

Chairman & CEO Borey Ratanak Sambath Kamrieng, Battambang

Mr. Chhuon Serey Vichet is a very successful professional in more than 15 years’ experience in Management with so many international and local companies such as Toyota, Unilever, Coca-Cola, and ‘viral’ premium water -  Each of them is the leader in their business industries and today is serving for Big Cola, Izzi milk, C2 green tea, and Red Dragon energy drink. 
Mr. Vichet is a performance and Values-based driver. He played a very vital role in his tenure at top management in Sales, Marketing, and Human Resources; and everywhere he had been, we can see his record tracked remarkably. Followings are his achievement in the last 5 years:

  • Bring Big Cola to #2 in Cambodia
  • Drive ‘Vital’ premium water as #1 in Sales Volume in Nov 2010 by spending time only 1 year in the market.
  • Grew Glass Bottle business of Caca-Cola to more than 20% in 2008
  • Capacity and capability built toward succession Planning Strategy for Sales & Human Resources department Led ‘HR Best Practice’ in the Group Human Resources 2007 of Coca-Cola Sabco in top 3
  • Successfully migrated HR management system from ERP to SAP 2007

By the end of this training course, participants will be able to:

  • Understand How Important Marketing Contribute to the business
  • Understand the key elements of Below The Line Advertising (Event Management, Booth Activation, Exhibition,…etc.)
  • Understand the techniques of using Above The Line Advertising (TVC, Newspaper, Magazine, billboard, overhead,…etc.)
  • Develop marketing strategy and budget planning
  • Handle/support new product launch campaign
  • All professionals who would like to develop their strategic planning capabilities
  • Anyone who would like to understand the principles behind creating successful products and services
  • Marketers who want to influence at a more senior level and/or secure budget for their planned activities
  • Non-business professionals who need a wider understanding of marketing and strategic planning

 

Course Detail

  • Trainer :Chhuon Sereyvichet
  • Class Start :24 Oct 2015
  • Class End :25 Oct 2015
  • Seat Availble :25 Seats
  • Time : 08:00 - 05:00
  • Fee :245 $
  • Early Bird : 195 $
  • venue :Hotel/Restaurant