Marketing Essentials

“Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg. This newest training course is tailored to facilitate immediate implementation and impact. Participants will learn to develop a strategic marketing plan for organizational implementation and integration with sales and customer plans. A review of the marketing environment is used to help develop the segmentation, targeting and market positioning strategy for implementation along with the marketing mix of 4Ps. The goal is the identification and delivery of organizational competitive advantage and customer satisfaction – a key to long-term revenue growth, profitability and success.

  • Marketing Planning, Business Case and Business Strategy
  • Understanding the Business and Marketing Environment
  • Market Research
  • Understanding and Impacting Consumer Behavior 
  • Consumer Demographics 
  • Business Buyer Behaviour
  • Market Segmentation, Target Market and Positioning 
  • Product Management 
  • Pricing and Value Determination
  • Advertising, Promotional and Communication Planning
  • Strategic Channel Management and Distribution

Chhuon Sereyvichet

Chairman & CEO Borey Ratanak Sambath Kamrieng, Battambang

Mr. Chhuon Serey Vichet is a very successful professional in more than 15 years’ experience in Management with so many international and local companies such as Toyota, Unilever, Coca-Cola, and ‘viral’ premium water -  Each of them is the leader in their business industries and today is serving for Big Cola, Izzi milk, C2 green tea, and Red Dragon energy drink. 
Mr. Vichet is a performance and Values-based driver. He played a very vital role in his tenure at top management in Sales, Marketing, and Human Resources; and everywhere he had been, we can see his record tracked remarkably. Followings are his achievement in the last 5 years:

  • Bring Big Cola to #2 in Cambodia
  • Drive ‘Vital’ premium water as #1 in Sales Volume in Nov 2010 by spending time only 1 year in the market.
  • Grew Glass Bottle business of Caca-Cola to more than 20% in 2008
  • Capacity and capability built toward succession Planning Strategy for Sales & Human Resources department Led ‘HR Best Practice’ in the Group Human Resources 2007 of Coca-Cola Sabco in top 3
  • Successfully migrated HR management system from ERP to SAP 2007

Upon the completion of this two-day training, participants are expected to :

  • Develop a marketing plan for organizational implementation and integration with sales and customer plans
  • Understand cost-effective market research techniques 
  • Learn how consumer behavior can impact the advancement of product strategies
  • Identify the best advertising, communications, and promotion options designed to achieve marketing and corporate objectives

 

This essential training is specially designed for new to mid-level marketing representatives and managers as well as sales managers, sales representatives and other company employees who impact or interact with the marketing function. This course assumes no previous background in marketing.

Course Detail

  • Trainer :Chhuon Sereyvichet
  • Class Start :29 Aug 2015
  • Class End :30 Aug 2015
  • Seat Availble :25 Seats
  • Time : 08:00 - 05:00
  • Fee :245 $
  • Early Bird : 195 $
  • venue :Hotel/Restaurant
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