Effective Business Marketing Strategy

What’s the difference between the confident entrepreneurs who lead growing businesses and owners who can’t get out of survival mode?  It all comes down to this:  All successful businesses have a clear marketing strategy that makes everything they do more effectively.

Course structure

The certificate course in Effective Business Marketing Strategy spent approximately 16 hours OR is offered a 2-day period. The course is based on a practical, participatory, active learning approach, group discussions. An Action Guide by Mr. Chhauy Pisal, Head of Marketing at Imperial Tobacco Group which has the head office in the UK. Participants will receive a Certificate of Participation upon successful completion of the course. The maximum number of participants is 20.

  • The Scope of Marketing
  • Defining Marketing
  • Core Marketing Concepts
  • The Marketing Mission
  • Objectives and Goals
  • Qualitative Marketing Research
  • Quantities of marketing research.
  • Strategic Alternatives  
  • The Importance of Market Segmentation
  • The Benefits of Market Segmentation
  • Steps in Market Segmentation
  • Market Targeting and Product Positioning
  • The Product Life Cycle (PLC) Concept
  • Introduction Stage
  • Growth Stage
  • Maturity Stage
  • Decline Stage
  • Personal Selling
  • Advertising
  • Sales Promotion
  • Public Relations
  • Linking the Promotion Mix to PLC Strategies
  • Kinds of Distribution Channels
  • Choosing the Best Channel
  • The Role of the Marketing Distribution Channels

Chhuon Sereyvichet

Chairman & CEO Borey Ratanak Sambath Kamrieng, Battambang

Mr. Chhuon Serey Vichet is a very successful professional in more than 15 years’ experience in Management with so many international and local companies such as Toyota, Unilever, Coca-Cola, and ‘viral’ premium water -  Each of them is the leader in their business industries and today is serving for Big Cola, Izzi milk, C2 green tea, and Red Dragon energy drink. 
Mr. Vichet is a performance and Values-based driver. He played a very vital role in his tenure at top management in Sales, Marketing, and Human Resources; and everywhere he had been, we can see his record tracked remarkably. Followings are his achievement in the last 5 years:

  • Bring Big Cola to #2 in Cambodia
  • Drive ‘Vital’ premium water as #1 in Sales Volume in Nov 2010 by spending time only 1 year in the market.
  • Grew Glass Bottle business of Caca-Cola to more than 20% in 2008
  • Capacity and capability built toward succession Planning Strategy for Sales & Human Resources department Led ‘HR Best Practice’ in the Group Human Resources 2007 of Coca-Cola Sabco in top 3
  • Successfully migrated HR management system from ERP to SAP 2007

Upon the completion of this two-day training, participants are expected to benefit:

  • Define the nature and concept of marketing in a competitive environment.
  • Understand the process of planning for marketing activities.
  • Apply the techniques used in assessing market opportunities.
  • Gather information necessary for implementing successful marketing strategies.
  • Understand the implications of the 4Ps in marketing converting into 4Cs (Customer
  • Solutions, Customer Cost, Convenience and Communication)

Marketing professionals, corporate executives, marketing managers, advertising managers, product managers, sales personnel, and others who are involved in marketing activities at all levels of the organization.

Course Detail

  • Trainer :Chhuon Sereyvichet
  • Class Start :21 Oct 2017
  • Class End :22 Oct 2017
  • Seat Availble :25 Seats
  • Time : 08:00 - 05:00
  • Fee :230 $
  • Early Bird : 190 $
  • venue :Sunway Hotel, Phnom Penh
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