Entrepreneurship and SME Management Promotion 8

Strategy plays an important part in any business’s success in today's fast-paced world. Galvanize your strategic thinking and make a break for professional success with an Executive Certificate in Entrepreneurship and SME Management Training. This program introduces you to the basic concepts and tools of strategic business management. We cover the overall framework within which managers make decisions. You discover different strategic tools to evaluate environmental threats and opportunities, including the industry competitive forces analysis. You learn how to identify company strengths and weaknesses and how to develop competencies. Finally, you study the strategic positioning of a company in its industry and the necessary factors responsible for strategy execution. At EDI Business Development Centre, we are leaders in the training of business management strategy.

The Executive Certificate in Entrepreneurship & SME Management spent approximately 96 hours OR is offered a 6-weekends period excluded public event speak by our successful businessmen. The course is based on a participatory, practical, active learning approach, group discussions, role play with An Action Guide from the successful businessman in Cambodia. Participants will receive a Certificate of Participation upon successful completion of the course. The maximum number of participants is 15 persons only.

 How Do We Develop the Program? 

This Executive Program was developed by consulting with successful local and international businessmen so that the knowledge and skills obtained from this special program can be effectively implemented in their business.

  • ស្វែងយល់អំពីការសរសេរផែនការអាជីវកម្ម What you need to know more than just a practical definition of Business Plan
  • កំណត់សមាសភាគស្នូលនៃផែនការអាជី កម្ម  the key content, including frameworks and analyzing tools to develop a business plan
  • អនុវត្តការសរសេរផែនការអាជីវកម្ម Case study and teamwork activities: practical-based share learning
  • លើសពីការបង្កើតផែនការអាជីវកម្ម តើមានអ្វីផ្សេងទៀត what is more than just a static document—what is the best out of a
    business plan?
  • កំណត់, ពន្យល់និងបង្ហាញ ទ្រឹស្តីនៃការច្នៃប្រឌិតអាជីវកម្មនិងភាពជាសហគ្រិន, ការវិវត្តន៍នៃឧស្សាហកម្មនិងតួនាទីរបស់សហគ្រិន
  • អភិវឌ្ឍផែនការអាជីវកម្មដែលមានរចនាសម្ព័ន្ធច្បាស់លាស់និងល្អសម្រាប់ការវិនិយោគថ្មី
  • បង្ហាញផែនការអាជីវកម្មបញ្ចុះបញ្ចូលដល់វិនិយោគិនដែលមានសក្តានុពល
  • ការយល់ដឹងអំពីមូលដ្ឋានគ្រឹះនៃហិរញ្ញវត្ថុ
  • ការអាននិងការបកប្រែរបាយការណ៍ហិរញ្ញវត្ថុ
  • រៀបចំផែនការហិរញ្ញវត្ថុ: ថវិកា
  • សេចក្តីសម្រេចហិរញ្ញវត្ថុនិងការវាយតម្លៃអាជីវកម្មហិរញ្ញវត្ថុ
  • វិសាលភាពនៃការគ្រប់គ្រងធនធានមនុស្ស
  • ដំណើរការនៃការគ្រប់គ្រងធនធានមនុស្ស
  • ផែនការធនធានមនុស្ស
  • យុទ្ធសាស្រ្តជ្រើសរើសបុគ្គលិក
  • គ្រប់គ្រង KPI បុគ្គលិក
  • យុទ្ធសាស្ត្រអត្ថប្រយោជន៍ និង សំណងបុគ្គលិក
  • យុទ្ធសាស្រ្តរក្សាទុក
  • យុទ្ធសាស្រ្តទំនាក់ទំនងរវាងបុគ្គលិក
  • រចនាសម្ព័ន្ធ នៃ ភាគទុនិក ក្រុមប្រឹក្សាភិបាល និងអគ្គនាយក របស់ក្រុមហ៊ុនស្តង់ដា
  • តួនាទី នៃ ភាគទុនិក ក្រុមប្រឹក្សាភិបាល និងអគ្គនាយក ក្នុងអភិបាលកិច្ចអាជីវកម្ម
  • រចនាសម្ព័ន្ធការងារ នៅក្នុងប្រតិបត្តិការអាជីវកម្ម ដើម្បីអាជីវកម្មដំណើរការជាប្រព័ន្ធ
  • របៀបរកស៊ីចូលហ៊ុនគ្នា នៃក្រុមហ៊ុនស្តង់ដា
  • គោលបំណងអាជីវកម្ម: កំណត់ទិសដៅអាជីវកម្មនិងទិសដៅដែលយុទ្ធសាស្រ្តលក់និងទីផ្សារកំពុងគាំទ្រ
  • កំណត់ទីផ្សារ ជាមួយគោលដៅនៃការលក់
  • ទីផ្សារ គោលដៅ: ឥរិយាបថទិញ តម្រូវការនិងតម្លៃ
  • តម្លៃម៉ាកសំខាន់ៗនិងលទ្ធផលដែលចង់បានដោយអតិថិជន

Chhit Chakrayuth

Managing Director at Propey Microfinance Plc

Mr. Chhit Chakrayuth, Managing Director of Propey Microfinance Plc, he has helped the company to set up everything from business registration to team building so as to be fully operational. He is currently leading the plan development as well as implementation. Prior to that, he has worked for more than 6 years in several companies whose business activities are involved in investment business strategy development as well as business plan development. The last one was the Cambodian Investor Club in which he was also involved in developing and implementing the 5-year plan. 


  • Master 2 of Money, Finance and governance, University Lumière Lyon 2, France
  • Master 1 of Quantitative Economics and Strategic Decision Making, University Lumière Lyon 2, France
  • Bachelor of Economics and Management, French degree
  • Certificate of French Study (Diplôme d’Etudes en Langue Française, B2)
  • Advanced English Program at RULE, Cambodia


  • Present: Managing Director at Propey Microfinance Plc.
  • Business Analyst Freelance & Assistant to Deputy Governor of Phnom Penh Capital
  • Investment Officer, then Head Of Business Analysis at Cambodia Investor Club (CIC), 
  • Senior Analyst at Emerging Markets Consulting Firm (EMC)
  • Researcher at the University Centre for Research in Economics and Management at RULE
  • President of Cambodian Student Association in France, Lyon France

Chhuon Serey Vichet

Managing Director M Architect & Construction Co., Ltd

Mr. Chhuon Serey Vichet is a very successful professional in more than 15 years’ experience in Management with so many international and local companies such as Toyota, Unilever, Coca-Cola, and ‘viral’ premium water -  Each of them is the leader in their business industries and today is serving for Big Cola, Izzi milk, C2 green tea, and Red Dragon energy drink. 
Mr. Vichet is a performance and Values-based driver. He played a very vital role in his tenure at top management in Sales, Marketing and Human Resources; and everywhere he had been, we can see his record tracked remarkably. Followings are his achievement in the last 5 years:

  • Bring Big Cola to #2 in Cambodia
  • Drive ‘Vital’ premium water as #1 in Sales Volume in Nov 2010 by spending time only 1 year in the market.
  • Grew Glass Bottle business of Caca-Cola to more than 20% in 2008
  • Capacity and capability built toward succession Planning Strategy for Sales & Human Resources department Led ‘HR Best Practice’ in the Group Human Resources 2007 of Coca-Cola Sabco in top 3
  • Successfully migrated HR management system from ERP to SAP 2007

Ung Sophornmony

Vice-President & Chief Development Officer of Westline Education Group Co., Ltd

" Leadership is about inspiring people to believe in your vision, while management job is to get the vision realized. Together, they are powerful skills. "

His Education:

  • MED in management and leadership from Charles Darwin University in Australia.
  • MBA in Management from Norton University in Cambodia.

His Career Highlights:

  • Teacher
  • Assistant to Director
  • Team Leader
  • Vice-Principal
  • HR Manager
  • Chief Secretariat
  • Executive Director
  • Managing Director
  • Vice-President & CDO
  • Business Consultant

Mr. Ung Sophornmony is a holder of MED in management and leadership from Charles Darwin University in Australia and an MBA in Management from Norton University in Cambodia. Mr. Mony has had more than ten-year experience in giving lectures and training on various courses associated with management and leadership. His management career development is quite interesting as he has advanced through different senior positions in a short period of time. He was the managing director of a company group including hotels, international schools, and design companies. He is currently the Vice President& Chief Development Officer of Westline Education Group. 

Pech Bolen

Founder & Chairman & CEO of WEG Co.,Ltd

Mr. Pech Bolen has had 20 years’ experience.

  • Chairman and CEO of the Westline Education Group
  • Other Businesses: ECOINN Group,
  • Asia House Aides & 5ENG PR & Media
  • Board Member of Young Entrepreneurs Association of Cambodia
  • Board Member of Cambodian Investors’ Club
  • 2016 National President, JCI Cambodia
  • BNI Mentor Coordinator, CEO Chapter
  • Winning ASEAN-CHINA Young Entrepreneurs Award 2011, Vietnam
  • Overseas SME One Asia Award 2012, Singapore
Education: Bachelor of Education and Journalism,

Mr. Pech Bolen has impressive experience in human resource management. He started his management career at a very young age as a branch manager. From 1997 to 2008, Mr. Bolene managed more than 1,000 employees for one of the biggest educational institutes at that time. Now Mr. Bolen is a very successful entrepreneur, investor, and Chief Executive Officer. He’s currently the chairman and CEO of Westline Education Group, and an investor in Education, Media, Training and Research companies. He’s also a Board member of the Young Entrepreneurs Association of Cambodia.

He was awarded as an outstanding ASEAN-CHINA young entrepreneur 2011 and recently he was appointed as local president of JCI Cambodia, Phnom Penh Chapter.

Mr. Bolen has great team-building and motivational skills and an expert in staff capacity building. Both his management team and employees at WEG and other organizations where he leads are committed; self-managed and motivated to do their assignments.

Mr. Bolen has worked in the fields of management, organizational development, and human resource management for more than15 years. His areas of expertise are in strategic management, Supervisory Skills, motivation, organizational development, leading with emotional intelligence and leadership. He holds a bachelor's degree in Education, a Master's degree in Human Resource Management, and EMBA from the UK.

Phann Sopheara

Chief HR Officer of Westline Education Group

Mr. Phann Sopheara has earned his executive leadership from Cornell University, USA, in addition to his Master of Business Administration from Western University. For more than 10 years, he has worked in management positions that allow him to work in various functions including recruitment and selection, training and developing staff, performance management, coaching and counseling at both national and international corporations.
Mr. Phann Sopheara was the manager/HR business partner of NagaWorld, where there are more than 5000 employees. Currently, Mr. Sopheara is a Chief HR Officer of Westline Education Group.
For these 10 years of experience, Mr. Sopheara thas always been a key person in problem analysis and decision making which contributes to organization development.

Nut Sam Art

FCCA, CIMA, CGMA Partner, PCG & Partners Co., Ltd

Mr. Nut Sam Art has over 12 years’ experience in Finance & Accounting in both the corporate and development sectors. 

  • MSc. Professional Accountancy (University of London)
  • Chartered Institute of Management Accountants (ACMA)
  • Chartered Global Management    Accountant (CGMA)
  • Association of Chartered Certified Accountants (FCCA)
  • BBA of Accounting (NUM)

The objective of this program is to enable participants to practice business analysis, setting strategy, and implementing strategy and experience the importance of alignment, consistency, and teamwork at the top of an organization.  The program revolves around a business case of reviving a mature business with mature products. Participants develop a five-year business plan based on a product strategy, a sales strategy, and a manufacturing strategy selection, training and development, talent management, compensation and payroll management, performance appraisal management, as well as HR policy and procedure writing;

  • Learn the strategic and managerial skills necessary for leadership in an entrepreneurial business world.
  • Understand financial management and its relationship to monitoring and evaluating your business.
  • Gain a deeper understanding of the competitive forces that influence corporate success.
  • Develop and practice a balanced scorecard approach to strategic management.
  • Understand effective marketing strategies to exceed customer expectations.
  • Carry out sessions on using the tools back in the real business.
  • Receive one on one coaching on business strategy issues.
  • Learn key strategic development tools and models.
  • Develop a personal strategy action plan.

This Executive Certificate Program in Business is valuable if you want a strong foundation in strategy. It develops your practical skills and provides the latest theory in business and strategy. It is ideal if you are taking on a new management role and want to become an effective business leader. Business owners or employers from any industry who are interested in developing the skills needed to analyze and create strategies are encouraged.

Course Detail

  • Trainer :6 trainers
  • Class Start :16 May 2020
  • Class End :21 Jun 2020
  • Seat Availble :20 Seats
  • Time : 08:00 - 05:00
  • Fee :795 $
  • Early Bird : 695 $
  • venue :EDI Training Room