Sales and Marketing Strategies

Sales and marketing are a part of all our lives and touch us in some way every day. To be successful, each company that deals with customers on a daily basis must not only be customer-driven but customer-obsessed. The best way to achieve this objective is to develop a sound sales and marketing function within the organization.

Course structure

The Key to business success lies in sales and marketing spent approximately 16 hours OR is offered a 2-day period. The course is based on a participatory, active learning approach, group discussions. An Action Guide for Sales and Marketing Strategies, by Mr. Chhuon Serey Vicet, a Managing Director of M Architect & Construction Co., Ltd. Participants will receive a Certificate of Participation upon successful completion of the course. The maximum number of participants is 20. 

  • What is Marketing?
  • Why is it so Important?
  • Marketing Mix: From 4Ps to 7Ps
  • Marketing Communication and Process
  • Strategic Marketing Analysis and Planning
  • What is Digital Marketing?
  • Why Digital Marketing?
  • Digital Marketing Platforms
  • What’s Next?
  • What is Content Marketing?
  • Why Content is Important?
  • Mapping Audience with Content
  • Executing Content Strategies
  • Running Effective Marketing Campaigns
  • Crafting Your Offers
  • What is Selling?
  • Skills for Effective Salespersons
  • Selling Strategies
  • Sales Techniques

Chhuon Sereyvichet

Chairman & CEO Borey Ratanak Sambath Kamrieng, Battambang

Mr. Chhuon Serey Vichet is a very successful professional in more than 15 years’ experience in Management with so many international and local companies such as Toyota, Unilever, Coca-Cola, and ‘viral’ premium water -  Each of them is the leader in their business industries and today is serving for Big Cola, Izzi milk, C2 green tea, and Red Dragon energy drink. 
Mr. Vichet is a performance and Values-based driver. He played a very vital role in his tenure at top management in Sales, Marketing, and Human Resources; and everywhere he had been, we can see his record tracked remarkably. Followings are his achievement in the last 5 years:

  • Bring Big Cola to #2 in Cambodia
  • Drive ‘Vital’ premium water as #1 in Sales Volume in Nov 2010 by spending time only 1 year in the market.
  • Grew Glass Bottle business of Caca-Cola to more than 20% in 2008
  • Capacity and capability built toward succession Planning Strategy for Sales & Human Resources department Led ‘HR Best Practice’ in the Group Human Resources 2007 of Coca-Cola Sabco in top 3
  • Successfully migrated HR management system from ERP to SAP 2007

Upon the completion of this two-day training, participants are expected to benefit:

  • Understand the importance of sales and marketing
  • Be able to prepare strategic planning
  • Understand in planning and implementing market research
  • Understand in using marketing mix strategies
  • Be able to prepare a sales plan
  • Understand effective selling process
  • Understand Steps to build a great sales relationship
  • Increase selling efficiency

This Sales and Marketing Strategies in Business is valuable if you want a strong foundation in strategy. It develops your practical skills and provides the latest theory in Sales and Marketing Strategies. It is ideal if you are taking on a new management role and want to become an effective business leader. Business owners or employers from any industry who are interested in developing the skills needed to analyze and create strategy are encourages.

Course Detail

  • Trainer :Chhuon Sereyvichet
  • Class Start :02 Mar 2024
  • Class End :03 Mar 2024
  • Seat Availble :20 Seats
  • Time : 08:00 - 17:00
  • Fee :290 $
  • Early Bird : 230 $
  • venue :Hotel