What is a niche? A niche is a specific targeted focus on a pre-selected customer group. A niche can ...
Read MoreWhat do you need to be clear about? Having done your market and customer research and decided on your ...
Read MoreWhat is a unique selling proposition? A USP is something that distinguishes you from all your competitors in your ...
Read MoreWhat is a brand? A brand is far more than a snazzy name and a nice bit of artwork. ...
Read MoreWhat is a strap-line slogan? A strap-line slogan is a one-line statement about your business that captures the essence ...
Read MoreWhat is self-belief? Self-belief is a feeling of confidence in your own values, skills and experiences. It is a ...
Read MoreThis section is focused on pricing a service-related business as opposed to pricing products. What are you worth? Pricing can ...
Read MoreIf you increase your prices you can increase your profit margins. The question is can you do that? ...
Read MoreWhat is a commitment statement? A commitment statement is a simple expression of the promises you make to your ...
Read MoreWhat is an elevator speech? An elevator speech is you talking about your business in public in an inspirational ...
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