What does this mean? If you want to influence your customers you have to understand and relate to them. ...
Read MoreWhat are your strengths, skills, and resources? There is no doubt that your strengths, skills, and resources are a ...
Read MoreWhat is the vision? A vision is a picture or movie you see in your mind’s eye of the ...
Read MoreWhat is a defined gap? So far in this book, you have had a chance to think about where ...
Read MoreDefining your ideal customer Defining your ideal customer means clarifying the people who are, or are likely to be, ...
Read MoreWhat is research? Research is everything you do to find out about your customer, marketplace, and competition that will ...
Read MoreEvaluating your competitors’ propositions is all about studying exactly how they are positioning and presenting themselves. It is ...
Read MoreAll successful business owners have been through a learning curve to enable them to get to where they ...
Read MoreWhat does this mean? Your target customer is someone who has the need, desire, time and money to do ...
Read MoreWhat do people buy? When people buy goods and services what is it that they are really buying? It ...
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